FOR THE 4th TIME MADEIRA ELECTED THE WORLD’S LEADING ISLAND DESTINATION
On the 1st of December last, Madeira was once again recognized by the World Travel Awards (WTA) as the World’s Leading Island Destination in a ceremony which took place in Lisbon.
These awards are annually granted to reward, for its excellency, the brands and the locations which stand out on the several regions of the world, within the tourism industry area.
The Regional Tourism Director, Dorita Mendonça, was entrusted to represent the Region on the reception of the Award, using the opportunity to “highlight the importance of this award”, bestowing it “on the Madeiran and Porto Santo citizens and, naturally, on the tourism sector and each of the professionals who, daily, contribute to affirm the difference, quality and identity of the destination”.
This worldwide award, earned for the fourth consecutive time (2015, 2016, 2017 and 2018), in a year in which Madeira was also recognized, on last July, as the best European island destination, reinforces the confidence and motivates the launch, by the Promotion Association of Madeira, of a new campaign to mark the moment which, maintaining the focus on the continuity of the concept #madeiranowordsneeded, launched in July, is humanized and enriched by integrating the participation of several Madeiran citizens who act as advocates to the communication of this new Award.
We must mention that the creative concept of this new campaign is based on a video where the Madeiran pride and the well-known hospitality are combined with the characteristic natural beauty of the destination, reasons that must be emphasized as they are, precisely, at the basis of the destination’s recognition as the best in the world. The means plan of the above-mentioned campaign is, almost exclusively, digital, based on social networks, and it shall be online on more than 10 countries.
For more information go to: https://thebestislandintheworld2018.madeiraallyear.com/