The island of Madeira, because of its privileged geographical position and mountainous relief, have a surprisingly mild climate.Very mild average temperatures, 25ºC in the summer and 17ºC in the winter, and a moderate level of humidity, confer upon this island exceptional subtropical features.
The seawater temperature is also very mild, because of the influence of the warm Gulf current, presenting averages of 22ºC in the summer and 18º in the winter.
The excellent quality of the Madeira hotel has been consistently recognised, not only for its customer loyalty but also by major tour operators and companies linked to the sector, which certify such quality through the awarding of prizes at various levels.
The museological and artistic collection of the Madeiran Museum of Contemporary Art, on display at the São Tiago Fort, will be located permanentlly to the modern building of the Casa das Mudas Cultural Centre, in the municipality of Calheta, from October 8, and will be designated as - MUDAS - Madeiran Museum of Contemporary Art.
On 23 September last, Madeira was in Lisbon with RFM radio, an event that aimed to transform downtown Lisbon, in particular the Rua do Carmo, into the most Madeiran style street of Lisbon; this is a promotional campaign aimed at increasing awareness for the island through its natural beauty, tranquillity and well-being as well as promoting the wide range of sporting activities, whether at sea, in the mountains or in the air.