The Flower Festival is a tribute to spring, and the celebration of metamorphosis and rebirth, fertility and the abundance of the flowers that colour, perfume and inebriate the surrounding environment and that give value and take the good name of this tourist destination across borders. Find out more about what to expect from the Madeira Flower Festival, which will take place between the 2nd to 26th of May.
Saturday - May, 4th
On Saturday morning the Children's Parade takes place, in which hundreds of children, dressed for the occasion, parade to Praça do Município to build a beautiful flower mural symbolically named “Wall of Hope”.
This initiative, which has been held for over three decades, combines childhood innocence and the delicacy of flowers in a ceremony calling for peace in the world. Each child takes a flower and the ceremony usually culminates with a release of doves and a children's show.
Sunday - May, 5th
On Sunday afternoon, the streets of Funchal city centre are once again filled with music, colour and soft aromas, with the sumptuous float parade, which harmoniously combines numerous floral species with blooming decorations full of creativity. The Flower Festival Float Parade, held since 1979, is one of the most striking and eagerly anticipated events of the entire festival, for tourists and residents alike. This event is known for the magnificence and splendour of the floats and costumes of the hundreds of participants, mostly children, richly adorned with numerous, varied and magnificent floral species, parading along a planned route to the sound of festive musical themes and performing both simple and elaborate choreographies.
The Flower Festival is also a cultural event. Tradition is particularly associated with the event, whether through the performances of folk groups, or through the construction of the beautiful floral carpets. At the same time, homage is paid to flowers at the magnificent Flower Exhibition and the city is animated with music concerts and variety shows.
Other initiatives that are included on the schedule:
The flower market contributes to raise public awareness to the countless ornamental and floral species on the island. Visitors and locals can buy them in a picturesque setting.
Flower Exhibition and Workshops
The Flower Exhibition is held in the centre of Funchal, at Praça do Povo. This exhibition is an extension of the exhibit held at the former Ateneu Comercial of Funchal. This unique flower display shows the finest flowers grown with much care and devotion, all around Madeira. The flowers in display are judged under various categories and the best are awarded prizes by a panel of experts.
In addition the Praça do Povo will also be the centre stage of several workshops and crafts exhibits.
Flower Carpets and Decorations
The abundance of Madeiran flora has greatly contributed to the establishing of this art form. This traditional creation of flower carpets thrives a little bit throughout the island and had its origins in the decoration of religious processions. Due to its undeniable beauty and detail, for the past several years, the flower carpets have been reproduced on the streets for the Flower Festival, establishing alongside the floral sculptures, a major contribution to the magnificence of the city’s decorations, as their careful construction is shared and admired by visiting tourists. These wonderful pieces of floral art are displayed in the central walkways of Avenida Arriaga.
Madeira Flower Collection - May,11th
The Madeira Flower Collection initiative shall be part of the Flower Festival 2019, organized by the Association of Madeiran Young Entrepreneurs (AJEM), with the support of the Regional Secretariat for Tourism and Culture (SRTC).
This event aims to promote the regional fashion sector, engaging a wide number of creators inspired by the flowers, therefore bestowing a touch of contemporaneity and “glamour” to one of the greatest tourist attractions of Madeira, in an unique touristic entertainment moment.
10 creators inspired by the unique flowers are invited to submit three outfits proposals which shall be presented to the public on the following May 11th, around 6 P.M., in a runway set in the Praça do Povo.
The creators’ proposals will be exhibited until the end of the Flower Festival, allowing all visitors (tourisms and Madeiran citizens) to appreciate this regional creativity creations.
Besides the 8 creators already involved in the initiate, a tender for the filling of the two vacancies reserved for new talents is open, which applications may be made until 5 April in the Association of Madeiran Young Entrepreneurs (AJEM).
Flower Festival Parade route: